森下仁丹 : Fat Control + Fat Cancel
Originally invented for the aging population in Japan against over-intaking-sugar. When it is handed to Triangle in HK, from the product concept to packaging, from the brand name to selling channel, all have been re-invented for the young ladies.
Hong Kong Anti-drugs Campaign
Ketamine K.O. so many young people around the world. Here, we take the last resort to remind our beloved ones : Don't be K.O. by Ketamine and peeeeeee...out of control !
The HK Mortgage Corporation
Our client has set their mission to offer alternative retirement solutions to the already retired and soon-to-retire HK population. "Alternative" sometime means "Too New" in most people's minds, in the other words slow to accept. Therefore HKMC needs a very "Unexpected" strategy to break in people's mind.
Chimelong (長隆) Theme Park & Resort
Chimelong is the largest theme park and resort in China having outlets in Guangzhou and Zhuhai. Since the opening of the high speed train and HK-Zhuhai-Macau bridge, Hong Kong becomes a very strategic market for Chimelong to win the international tourists.
“RETURN” first landed in HK from Japan
Our mission is to bring the brand’s humor to HK. Everything is made in Japan…except the shooting. We successfully reinvent the production in HK.
A Sure Win Idea for HKers
We are so proud of co-op with the anti-gambling funds to help the addicted HKers to re-invent their superstitious minds.
The largest men’s wear chain in China has given us the mission to turn around its aged brand by inventing a Brand Story to sustain the consumers' desire from generation to generation.
General (Japan) Air Conditioner
When all the air conditioners are seen as the same and moving to the price war, Triangle was given the brief to re-invent the battle field for General.
Bank of Communications
The first China based bank opened door in Hong Kong over 80 years ago. Triangle was handed the brief to tackle the "brand name" which has been widely regarded as irrelevant to banking and consumer finance.
The true inventor company chose the true inventive agency to re-invent fun for their users in HK.
Council On Smoking & Health (COSH)
Triangle has been helping Hong Kong Council On Smoking and Health on anti-smoking promotion for over 15 years. Year after year, we closely worked with COSH to formulate the progressive strategy to challenge what had been done in previous year, so that the momentum of "quit smoking" can go on. All were done with hearts, fortunately, our annual campaign has won different awards almost every year.